Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record…Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology.
Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.
3:00 – Strance on his presentation at the PRSA International Conference.
4:05 – Strance on the growth of the online press releases.5:16 – Strance on PR’s response to online media.
6:18 – Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.
7:21 – Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.
8:95 – Strance on selling online PR software to marketing departments instead of PR departments.
12:00 – Strance on PR’s fear of change.
15:02 – Strance on whether mainstream media will have its place in the sun once again.
15:49 – Strance on being a former FBI analyst.
18:36 – End
Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.
PR Tech Wednesdays
Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time
And I hate self help books. In fact, if there was such a thing as self help…
Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As…
To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it…