Skip to content

On the Record…Online with Tim Pendell, Detroit Lions Spokesman

Detroit Lions Spokesman Tim Pendell goes On the Record…Online at the 2008 PRSA International Conference about Sports PR and Marketing.

Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man in sports PR and marketing.

Show Notes:

4:31 – Pendell talks about working PR for the Detroit Lions.

6:10 – Pendell on sustaining interest in this challenged NFL Football team during a tough season.

9:26 – Pendell reveals how changes in the media business have affected his position in sports PR.

10:10 – Pendell on how he’s using social media to publicize the Detroit Lions.

11:45 – Pendell describes how fantasy football has affected the business of sports PR.

13:27 – Pendell on how he publicizes the Detroit Lions to people outside of the football fan base.

16:21 – Pendell explains why NFL football isn’t an international phenomenon.

19:28 – Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen.

21:38 – End

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

This Self Help Book Changed My Life

And I hate self help books. In fact, if there was such a thing as self help…

Read More

The Critical Blind Spot to Avoid When You Implement this Red Hot B2B Strategy

Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As…

Read More

$30M Fine for Illicit Lead Generation to Push More Consumer Data Scraping Services Offshore

To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it…

Read More

Disruption Innovation as a Business Strategy

Disruptive innovation forces workers to adopt work flow processes, learn new skills and even...

Read More