This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.
3:16 – Odden gives examples of the benefits of SEO.
4:07 – Odden on the role of SEO in a media relations.
5:52 – Odden on the search engine optimized press release.
7:00 – Odden on keyword placement within a press release to secure an optimal search rank.
7:58 – Odden on the usefulness of mentioning competitors in press releases to increase page rank.
8:50 – Odden on the impact of media data for search rank.
9:56 – Odden on developing separate press releases SEO and media relations.
11:55 – Odden reveals the strategy for managing a client’s reputation by placing positive content as the primary link on a search rank.
13:50 – Odden on the ethical considerations of using inbound links to determine page rank.
15:54 – Odden on Google’s shortcomings.
17:50 – Odden on recommending SEO to clients more interested in traditional public relations.
19:27 – Odden on developing an SEO marketing strategy to increase client visibility.
20:15 – Odden on why his PR strategy appeals to clients.
21:18 – Odden shares his single, biggest SEO mistake.
22:13 – Odden on his single, greatest SEO accomplishment.
23:09 – Odden on the challenges of learning to SEO content.
25:10 – End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
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