fbpx Skip to content

On the Record…Online with SEO Guru Lee Odden

CEO of TopRank Online Marketing Lee Odden goes On the Record…Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.

Show Notes:

3:16 – Odden gives examples of the benefits of SEO.

4:07 – Odden on the role of SEO in a media relations.

5:52 – Odden on the search engine optimized press release.

7:00 – Odden on keyword placement within a press release to secure an optimal search rank.

7:58 – Odden on the usefulness of mentioning competitors in press releases to increase page rank.

8:50 – Odden on the impact of media data for search rank.

9:56 – Odden on developing separate press releases SEO and media relations.

11:55 – Odden reveals the strategy for managing a client’s reputation by placing positive content as the primary link on a search rank.

13:50 – Odden on the ethical considerations of using inbound links to determine page rank.

15:54 – Odden on Google’s shortcomings.

17:50 – Odden on recommending SEO to clients more interested in traditional public relations.

19:27 – Odden on developing an SEO marketing strategy to increase client visibility.

20:15 – Odden on why his PR strategy appeals to clients.

21:18 – Odden shares his single, biggest SEO mistake.

22:13 – Odden on his single, greatest SEO accomplishment.

23:09 – Odden on the challenges of learning to SEO content.

25:10 – End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

This Self Help Book Changed My Life

And I hate self help books. In fact, if there was such a thing as self help…

Read More

The Critical Blind Spot to Avoid When You Implement this Red Hot B2B Strategy

Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As…

Read More

$30M Fine for Illicit Lead Generation to Push More Consumer Data Scraping Services Offshore

To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it…

Read More

Disruption Innovation as a Business Strategy

Disruptive innovation forces workers to adopt work flow processes, learn new skills and even...

Read More