Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record…Online to discuss his book as well as the messages he will by keynoting on at The Digital Impact Conference on June 8 & 9 in New York City.
1:16 – Digital Impact Conference in NYC, June 9-10.
4:11 – Bernoff defines a Groundswell.
7:04 – Bernoff reveals how social technologies challenge institutional power.
9:05 – Bernoff categorizes social media participants.
10:53 – Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy.
12:21 – Bernoff on the Social Technographics Profile.
13:25 – Bernoff shares the mistake most organizations make participating in groundswells.
15:23 – Bernoff’s biggest surprise from evaluating social media research data.
17:30 – Bernoff on how corporate culture affects a company’s adoption of social media.
23:20 – Bernoff on achieving social media objectives and effectively measuring awareness and ROI.
26:01 – Bernoff on whether or not organizations should create a forum for dissent on their company website.
29:19 – End
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