Cisco Systems Senior Director of Corporate Communications Maureen Kasper goes On the Record…Online to discuss social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.
0:28 – Intro
4:25 – Kasper on how social media impacts her job responsibilities.
6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team to adopt new media and social media tools and technologies.
9:34 – Kasper reveals two big opportunities that social media gives internal communicators.
13:59 – Kasper shares Cisco’s objectives when using social media.
15:14 – Kasper on Cisco helps its employees blog responsibly.
16:46 – Kasper‘s biggest surprise about how organizations are using social media.
18:50 – Kasper on the separation between internal and external communications.
20:58 – End
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