BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.
0:29 – Intro
3:10 – Fine on the PR/reporter relationship.
5:17 – Fine on the digital distribution of the news.
7:26 – Fine describes his BusinessWeek column “Media Centric.”
8:26 – Fine’s policy on embargoes.
12:40 – Fine on whether or not newspapers will survive.
15:30 – Fine on whether or not video on demand poses a challenge to cable and broadcasting.
26:23 – Fine on corporate adoption of new media.
28:40 – Fine on the appeal of social networks.
30:15 – Fine shares his opinion on the credibility of mainstream media blogs.
33:28 – End
Note: There is some drop out that occurs during the interview which omits a word or two here and there. You’ll hear it when you listen. We think it was a RAM problem that we’ve corrected for future podcasts.
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
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