UCLA Extension Debuts New Media Public Relations Course this Winter Quarter

Public Relations Training to Focus on New Media Technology Including Blogs, Podcasts and RSS to Generate Public Awareness 
UCLA Extension students and local public relations and marketing professionals looking to update their communications skills will have the opportunity to learn how organizations are integrating blogs, podcasts, RSS and the web into marketing and PR campaigns through a new public relations training course beginning Wednesday, Jan. 24, 2007, at 7 p.m. and continuing for four additional Wednesday evening sessions.
Through demonstrations and guest speakers, an Introduction to New Media Public Relations: Generating Public Awareness with Blogs, Podcasts, RSS, and Websites will teach course attendees.
  • The latest trends in social media and citizen journalism
  • Yielding control of the message to the market
  • Monitoring and participating in digital conversations
  • Drafting and measuring search engine optimized press releases
  • Growing communities and reaching niche audiences through audio and video podcasts
  • Using real simple syndication to stay top of mind with key audiences
  • Ethical considerations when marketing through social networking sites
  • Autonomously integrating websites into PR campaigns without relying on webmasters
The public relations training course will be taught by new media technology pioneer Eric Schwartzman, managing director of Los Angeles-based public relations firm Schwartzman & Associates and founder and chairman of online marketing and PR application service provider Schwartzman hosts the PRSA award-winning podcast, "On the Record.Online," and blogs at www.spinfluencer.com. 
The course, which will be held at UCLA's Dodd Hall 147 on five consecutive Wednesdays, is designed to help non-technical individuals understand how to strategically integrate new media technology into corporate communications, marketing and public relations campaigns without depending entirely on information technology personnel. In addition to covering the qualitative benefits of leveraging new media technology, the course will include instruction on building a business case for a specific new media initiative. 

Guest speakers scheduled to appear include new media technology experts Rob Barrett, general manager of LATimes.com; Sally Falkow, co-developer, PRESSfeed; Chris Bechtel, chief operating officer, iPressroom Corporation; Claude Brodesser-Akner, host of the KCRW 89.9FM weekly show The Business and former reporter for Variety and Daily Variety; Tim Bourquin, event producer, Podcast Expo; Dan Klass, podcast producer, The Bitterest Pill; Phil Gomes, vice president, Edelman and Kevin Roderick, editor, LAObserved.com.

For more information, please visit http://www.uclaextension.edu./
Media Contact:
John Ferrari