Business-to-Business eCommerce Portal Adds Board Member; Expands Management Team

MOUNTAIN VIEW, Calif./Feb. 2, 2000 –, an Internet company providing a Commerce Interchange for all business transactions, today announced the expansion of its senior management team. At, the company has created a web-based application that allows for the online automation of the purchase ordering process. 

The company was founded by EDI expert, Steve Mezak and finance maven Joel Kaplan, vets of prior start-ups, to provide a unique yet simple solution to a common yet complex problem: purchase order and sales order processing. Mezak is CEO and Chief Technology Officer, while Kaplan is Chief Operating Officer. Effective immediately, has named Dr. Marshall Burak to its Board of Directors. The management team is joined by Neal Novotny, who serves as VP Marketing, and Jamie Schwartzman, as VP Business Development. 

Dr. Marshall Burak was Dean of the San Jose State University College of Business for 18 years, the largest graduate school serving the Silicon Valley. Previously he was Dean of the Graduate Program at Babson College, Wellesley, MA and the Dean Southern Illinois University's College of Business. Burak's background includes executive management positions in the technology, financial and aerospace industries, and he is currently on the board of several California companies. 

Neal Novotny - brings over a dozen years of high-tech marketing know-how, having held key posts at Hewlett Packard and Intel launching specialty websites. Prior to that, Novotny spent eight years at JIAN, a publisher of business software responsible for the much touted BizPlanBuilder application, where he rose through the ranks to VP Product Marketing. Novotny came to JIAN from Margaux Controls where he was Engineering Services Manager. 

Jamie Schwartzman - arrives from, where he lead the sales effort that resulted in relationships with Verio, AboveNet, Nortel Networks and AT&T Labs. Schwartzman brings a decade of b-to-b sales experience having developed new business accounts with Home Depot, Princess Cruises, Lightolier, Edwards Cinema and Rosenthal/Waterford/Wedgewood. Schwartzman also founded Justice Design, a lighting fixture manufacturer and category leader. 

"Businesses are being underserved by today's enterprise software companies with respect to integrating all partners in their supply chain," said Kaplan. He goes on to say, "We formed the company addressing this important factor to actively drive the growth of business-to-business e-commerce. The naming of Dr. Burak to our Board marks an important step forward for while the hiring of Novotny and Schwartzman rounds out our core management team." With the assembly of proven senior management, is poised to launch a valuable new online service to business customers and to position itself as the pre-eminent buyer-seller communications software service. 

About is a B2B E-Commerce service for buyers and sellers to send order information over the Internet. A complex problem or "pain" common to buyers and sellers in businesses everywhere involves ordering, expediting, reconciling -- generally keeping straight -- the many purchase and sales transactions that go into making business flow on a day-to-day basis. 

As the antidote, is creating and deploying a practical e-Business solution by establishing a "commerce interchange" that enables business buyers and sellers in companies of all sizes -- large, small and medium -- to streamline, speedup, and save money in their processing of purchase and sales orders. In addition to centralizing information on the interchange, offers alert notification on certain statuses via pager or fax and allows purchasers to get the most out payment terms. Additional premium features will be available through subscription fees. The company is also actively developing partnerships with companies offering related products, services or distribution. was incorporated in June, 1999. In October, 1999 the company completed a round of private funding from several Silicon Valley individuals experienced in building technology-based companies. The funds are being used for product development, initial staffing, and for establishing its company headquarters.