Podshow CEO Ron Bloom Shakes Up Media Business

In-Depth Interview Reveals Venture Funded, New Media Company's Disruptive Strategy

Los Angeles, Calif. -Oct. 11, 2005 - Entertainment, media and technology PR professional by day, podcaster by night, Eric Schwartzman has released his latest episode of On the Record.Online, featuring a rare, one-on-one interview with Podshow.com CEO and co-founder Ron Bloom (pictured left), less than 60 days after his company secured $9 million in funding from Kleiner Perkins Caufield & ByersSherpalo Ventures and Sequoia Capital
Bloom is partnered with MTV and broadcast veteran, new media entrepreneur and longtime associate Adam Curry who is widely acknowledged as the creator of podcasting, or PodFather.

On the Record.Online, the podcast that strives to bring listeners the story behind the story, consists of raw, uncut interviews with newsmakers, journalists, bloggers and podcasters about how technology is changing the mainstream media business, and popular culture. Previous guests include John Markoff of The New York Times, Nick Wingfield of the Wall Street Journal, two-time Pulitzer prize winner David Satterfield of the San Jose Mercury News, Leo Laporte of This Week in Tech, Steve Rubel of Micropersuasion, Michael Butler of The Rock and Roll Geek Show, Jeffrey O'Brien of Wired Magazine and many more.

In the most recent episode of On the Record.Online, Ron Bloom, a seasoned executive with decades of experience managing venture funded and public companies, speaks candidly about the advertising trade's initial reaction to his company's podcasting proposition, fresh on the heels of their first national road show subsequent to funding.

"Madison Avenue is not advertising. Companies who wish to conduct business with their audiences, they're advertising. Madison Avenue is facilitating. And if Madison Avenue fails to facilitate, those companies will go and find their audiences directly, because they're the ones responsible for their success or failure," says Bloom.

He also summarizes succinctly why he thinks podcasting represents a significant opportunity to marketers and public relations professionals. "In every category of business, that velvet rope exists, and talking about tomorrow's content delivery infrastructure, there's a hundred people talking about that at the highest level and everybody else is hoping to get tidbits from those conversations.in talking about medical research, in talking about law.podcasting is a great tool to enable communicators to pull out unique content from behind these velvet ropes and corporate firewalls, and package it in a way that interests listeners. There is your great role for PR and communications companies," continues Bloom.

On the subject of why the radio business comes up short for listeners, Bloom cuts to the chase. "They shouldn't even call it the media business," he says. "They should call it the frequency and infrastructure business. We have a channel. We own it. We have a chokehold on the content that goes through that channel. Our barrier to entry is that no one else has this frequency. That's the logic of radio."

The entire interview is around 40 minutes. It is available for download, or subscribe and download past episodes and receive upcoming interviews with Heather Green of BusinessWeek, David Pogue of The New York Times and Rob Barrett of Los Angeles Times Interactive as soon as they become available.
About the Host

Eric Schwartzman is managing director at Schwartzman & Associates, a public relations firm representing the interests of entertainment, media and technology companies. He is also founder and president of iPressroom, an application service provider that helps organizations integrate the web into all aspects of their marketing communications and public relations programs. His Spinfluencer blog examines how marketing, advertising, public relations, the news media and merging technologies influence perceptions, and his On the Record.Online podcast features newsmakers, journalists, bloggers and podcasters discussing how technology is changing the business of media, and, in turn, popular culture.

media contact (only):
Eric Schwartzman
eric AT ericschwartzman DOT com