New Media Boot Camp Reveals Best Practices for Blogging, Blogger Relations, Search Engine Optimization and Online Social Networking

Public Relations Society of America Secures New Media Pioneer Eric Schwartzman for Sept. 13 & 14 Workshop in NYC

(LOS ANGELES July 26, 2007) The Public Relations Society of America has secured Eric Schwartzman to teach his two-day new media boot camp, which has been taught for numerous Fortune 500 corporations, academic institutions and non-governmental organizations. The workshop is designed to make it easy for non-technical people, and PR professionals in particular, to learn quickly how to create blogs and use new media to reach their key constituents.

The boot camp will introduce the key concepts and techniques of effective new media communications and will contain a comprehensive overview of new media channels and strategies. Over the course of the seminar, Schwartzman will demonstrate when and how to use blogs, MySpace, YouTube and other popular Web 2.0 networking tools to effectively communicate on behalf of organizations. In addition, participants will learn:

• How to create blogs, comment and participate
• The benefits of RSS, blogging and podcasting
• How to build a business case for new media initiatives
• The importance of authenticity and transparency
• How to integrate new media into conventional PR campaigns
• The basics of search engine optimization (SEO)
• Podcast development, production and distribution
• Video on demand, webcasts and vidcasts
• Social book marking, social networking and Second Life

Eric Schwartzman is managing director of Los Angeles-based, award-winning public relations firm Schwartzman & Associates, which specializes in helping public relations professionals on the agency and client side to better understand how to integrate new media into their outreach initiatives. The agency was awarded PRSA's coveted Bronze Anvil Award for the production of APM's Music, Film & TV Music Podcast, the official podcast of the Hollywood Reporter/Billboard Film & TV Music Conference. Schwartzman is also the executive producer of the PRSA PRism award-winning podcast, "On the Record...Online," which features one-on-one interviews with journalists from the mainstream media about how they like to work with PR people.

Schwartzman has served as a new media consultant for clients including BBC America, Discovery Communications, International Association of Business Communicators, the LA Opera, Los Angeles County, Red Bull, Target and Universal Studios, among others. Schwartzman is a recognized expert on new media; he teaches new media PR at the University of California Los Angeles, and is a frequent presenter on new media at conferences and universities including the Government of Singapore, the Media Relations Conference, Consumer Electronics Show, the Public Relations Society of America, Bulldog Reporter's PR University, The Software Council, the Podcast and Portable Media Expo, and others.

The two-day seminar, which will be held from 9:00 a.m. to 5:00 p.m. on September 13-14 at New York University-Midtown, will give attendees the tools they need to effectively create blogs, engage in social networking and deploy social media initiatives that deliver measurable results while giving them hands on experience working with new media tools.

For more information, please visit

Media Contact:
Eric Schwartzman
eric AT ericschwartzman DOT com