Los Angeles New Media PR Workshop at UCLA Extension









Jan. 24 to Feb. 21, 2007
Wednesdays at 7pm

UCLA Main Campus
147 Dodd Hall
 Don't Be Left Behind!

Learn How to Integrate Blogs, Podcasts, RSS, Online Pressrooms and Search Engine Optimized Press Releases into PR Campaigns.
Forward thinking public relations executives understand that the Internet has changed the way people consume media and information and they are using the Internet to move their messages directly to the public. As the news media business migrates online, consumers have becoming increasingly accustomed to accessing media and entertainment anytime, anywhere, on any device. Los Angeles PR professionals and UCLA students can learn how to use blogs, podcasts, RSS and noline pressrooms in PR campaigns
To avoid becoming obsolete in today's hypercompetitive public relations marketplace, tomorrow's practitioner must be as knowledgeable about blogspodcasts, and RSS (real simple syndication) as they are about distributing press releases and escorting clients down the red carpet at glitzy media events.
In this five session hands-on workshop, public relations executive and new media pioneer Eric Schwartzman -- who produces the PRSA PRism Award Winning podcast On the Record...Online and who blogs at Spinfluencer -- along with a series of expert guest speakers, presents an introduction to new media public relations. Designed for those who are interested in the business benefits of new media, instruction focuses on preparing participants to access and evaluate the potential value and effectiveness of new media public relations strategies and tactics.
Discussion covers such topics as:
  • Impact of blogs on the practice of public relations
  • Benefits of podcasting
  • Proliferation of social media
  • Conversational marketing
  • Dynamic communications through websites and online pressrooms
The course also includes a panel discussion on practical applications of new media in public relations, marketing and coprorate communications today, and a chance to present a business case for implementing a new media campaign.
Guest speakers (subject to availability) include:
  • Sally Falkow, co-developer, PRESSfeed
  • Tim Bourquin, Founder/CEO, TNC New Media
  • Chris Bechtel, Chief Operating Officer, iPressroom Corporation
  • Phil Gomes, Vice President, Edelman
  • Rob Barrett, General Manager, LATimes.com
  • Dan Klass, podcast producer, The Bitterest Pill
  • Prerequisite: Basic Internet and computer proficiency. Elective credit toward Certificate in Public Relations.Students are strongly encouraged to bring their own laptop, but are not required to do so.

    24 to Feb. 21, 2007
    7pm to 10pm
    UCLA Main Campus
    147 Dodd Hall

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