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New Yorker on Crisis Management


“Many people have basic assumptions about public relations that can hurt them during a crisis. They tend, as people do, to stonewall and deny. But as Ian Mitroff, a crisis management specialist at U.S.C. has said, ‘There are no secrets in today’s world.’ And if the truth is on your side you have to insure that it emerges quickly.”


“It’s easy to make decisions after the fact. The real challenge is making them in moments of anxiety and panic, so while crisis management gurus don’t always agree on what the strategy should be, they do agree that everyone should at least have one, before crisis hits. Their clients tend not to listen. Mitroff estimates that less than a fifth of big corporations have formal crisis management plans.”

-and the real gem-

It will come as a surprise to no one that in most surveys executives are found to be consistently optimistic and overconfident. Entrepreneurs are the cockiest of all. It may be that the very qualities that help people get ahead are the ones that make them ill-suited for managing crises. It’s hard the prepare for the worst when you think you’re the best.”

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