New Media PR Boot Camp Reveals Best Practices for Blogging, Blogger Relations, Press Releases SEO and Online Social Networking

(LOS ANGELES -- April 30, 2008) - Eric Schwartzman, a recognized expert on new media, will teach his popular two-day New Media PR Boot Camp on May 1 and 2 in Los Angeles.

Schwartzman has taught his course for numerous Fortune 500 corporations, academic institutions, non-governmental organizations and Los Angeles PR agencies, among others. This workshop is designed to help non-technical people, and public relations professionals in particular, quickly learn how to create blogs, SEO press releases and use new media to communicate with their key constituents.

The New Media PR Boot Camp introduces key concepts and techniques of effective new media communications and provides a comprehensive overview of new media channels and strategies. Over the course of the seminar, Schwartzman demonstrates various PR software as well as when and how to use blogs, MySpace, YouTube and other popular Web 2.0 networking tools to effectively communicate on behalf of organizations.

Additionally, the seminar covers:
• How to create blogs, comment and participate
• The benefits of RSS, blogging and podcasting
• How to build a business case for new media initiatives
• The importance of authenticity and transparency
• How to integrate new media into conventional PR software and campaigns
• The basics of search engine optimization (SEO press releases)
• Podcast development, production and distribution
• Video on demand, webcasts and vidcasts
• Social bookmarking, social networking and Second Life

Eric Schwartzman is managing director of Schwartzman & Associates, one of the top award-winning boutique Los Angeles PR agencies, which specializes in helping public relations professionals on the agency and client side to better understand how to integrate new media into their outreach initiatives and PR software. Above other local Los Angeles PR agencies and ones across the US, it was awarded PRSA's coveted Bronze Anvil Award for the production of APM's Music, Film & TV Music podcast, the official podcast of the Hollywood Reporter/Billboard Film & TV Music Conference. Schwartzman also is the executive producer of the PRSA PRism award-winning podcast, "On the Record ... Online," which features one-on-one interviews with journalists from the mainstream media about how they like to work with public relations people.

Schwartzman has served as a new media consultant for clients including Johnson & Johnson, Korn Ferry International, BBC America, Discovery Communications, American Cancer Society, the Los Angeles Opera, Los Angeles County, Red Bull, Target and Universal Studios, among others. He has taught new media public relations at the University of California at Los Angeles, and is a frequent presenter on the subject at conferences, such as the Media Relations Conference, Consumer Electronics Show, the P. R. S. A. International Conference, Bulldog Reporter's PR University, the Podcast and Portable Media Expo. He has taught his boot camp to hundreds of P. R. S. A. members and the government of Singapore. Furthermore, he is the founder and president of iPressroom, which helps companies, institutions and organizations extend the reach of their PR and marketing campaigns using the latest new media tools, services and PR software on one powerful online dashboard.

The two-day New Media PR Boot Camp seminar will be held from 9:00 a.m. - 4:30 p.m. on May 1 - 2 in Los Angeles.