fbpx Skip to content

Michelin Formula One PR Move

NEW YORK (AdAge.com) — In an unprecedented move, Michelin Tire Co. has decided to offer fans who attended the June 19 Formula One U.S. Grand Prix race in Indianapolis a full refund, the company said.

Photo: AP
On the day of the race, Michelin discovered a design flaw in its tires and deemed them unsafe for drivers to use.


Related Story:
NEW COMPANY TO PROMOTE FORMULA 1 RACING IN U.S.
Exclusive, Domestic TV Rights Acquired; CBS Broadcast Deal Cut


At an average ticket price of $100, the gesture will cost the Paris-based tire company $12 million — plus another $5 million that Michelin has pledged to buy tickets to the 2006 U.S. Grand Prix.

Public relations disaster
The move follows a public relations disaster for both Formula One and the tire company on the day of the race when Michelin discovered a design flaw in its tires and deemed them unsafe. It asked the sports governing body to allow a change in the rules which prohibit teams from changing tires after qualifying, and also asked the Indianapolis Motor Speedway to install a chicane, or curve, that would slow speeds and make the track safer. Both requests were denied, and Michelin advised its teams not to compete.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

Read More

B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More