Appearing for the hour last night on the first episode of Charlie Rose filmed from their new studio, Michael Eisner points out one of the ways Rose gets the most out of his guests. Broadcast journalists and publicists take note…
The exchange appeared about 54 minutes into the broadcast, just before the wrap up, and it went like this:
Charlie Rose: I got the best job in the world.
Michael Eisner: Well what’s very cool about your job is you, people probably know this, but you let no cameramen in here. It’s very clever and very deceitful. You forget that you’re on television.
CR: (laughs) It’s true.
The program is shot in surrounding darkness not just for dramatics, but to lure guests into a false sense of security by making the production apparatus invisible to the interviewee.
Still, the public relations industry has to give Rose credit for producing one of the only electronic media opportunities that doesn’t force guests to squeeze their answers into 12 second sound bites.
Viewers owe him too, for producing what IMHO is the best interview program on television.
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