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Marketing King Tut

LA Times:

“Chris Hansen, LACMA’s senior vice president and chief marketing officer , says the museum community’s holier-than-advertising attitude toward marketing seems to have changed over time: ‘I think museums as a category are less shy about it. We used to be a little bit like doctors and lawyers — you’re not supposed to do it, right?'”

The Los Angeles County Musuem of Art will host a much hyped King Tut exhibit, on loan from Egypt, which is expected to draw more visitors that the original Tut show, which toured 1976. But the $30 admission price could be pushing the envelope just a little too far.

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