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Li Says Newspapers Should Link to Blogs

Frank Barnako of MarketWatch:

Finding the same declining newspaper subscription rates and falling circulations in South Korea as in the United States, Oh Soo-jong said the “shift of power from newspapers to the Internet has forced the print media to produce more gossip news so that they could please young readers.”

Forrester Research (FORR: news, chart, profile) analyst Charlene Li may see a solution. Unaware of the London terror attack until she checked her e-mail Sunday night, Li surfed news Web sites and Web logs to catch up. “Traditional media outlets were able to give a quick overview with great graphics (and) professional coverage,” she wrote on her blog.

Blogs offered a “personal connection to the fear, shock, and pain experienced by Londoners,” she said

Unwilling to choose one over the other, Li suggests traditional news outlets get more blog- and link-friendly. “My only wish is that they would do a better job of providing links to alternative sources so it’s easier to get that comprehensive point of view.”

Unless something like that happens, the analyst said, “traditional media will soon find themselves with one less regular viewer.” Note to self: She did not say “reader,” as in the dead-trees version.

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