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Lefsetz Sour on Mashboxx

This is an excerpt from today’s Lefsetz Letter, an email that addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself. I found out about it from Jon Healey of the Los Angeles Times, who quoted Bob Lefsetz — who also writes for VH1.com — in an article years back. You can subscribe to it here.

EXCERPT:

“Yeah, THIS is intriguing. Let me get my copy protected song for 99 cents from some peon in New Jersey or Wyoming rather than instantly downloading a pristine version from the iTunes Music Store.

It’s the PRICE stupid. It’s not the DELIVERY system! I mean I’ll get it FASTER from the iTunes Music Store but I’d rather wait a few minutes to get it P2P?

The disinformation campaign is DEAFENING! Mashboxx resembles P2P like…well, to tell you the truth, I can’t come up with an analogy. Where ELSE can you endlessly duplicate a product at no cost and distribute in such a way that infrastructure/transfer costs are borne by EVERYBODY on the network rather than the seller?”

-30-

Lefsetz should probabaly get a blog at this point. Would be a much better way to build an informational resource with kinetic value.

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