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King Tut’s PR Problem?

King Tut Returns…or has he?

The much-heralded return of King Tut to the United States has begun here in Los Angeles.

Since opening on June 16th, the exhibition has been the #1 money-maker out of all the city’s concert and show venues, selling approximately 500,000 tickets.

But many of the museum-goers have been under the impression that King Tut’s mummy would be on display, or at the very least, his gold burial mask shown in the posters would be on display.

Indeed, the giant poster on the Los Angeles County Museum of Art says in giant letters, “King Tut Returns” leading one to believe that the famour tour of 1974 would again be repeated.

Yet for those who spent hours waiting in line (after buying a ticket) to see the exhibit were thoroughly disappointed, with many of them approaching the customer service desk to complain and some even demanding their money back.

Should there have been more detailed information on the advertisements, posters or any other communication to the general public explaining that King Tut would not actually be there?

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