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Ken Auletta on the Morning Show Ratings Wars

In a very extensive feature in the Aug. 8 and 15 edition of the New Yorker, Ken Auletta writes about the business of broadcast network morning shows, examining Katie Couric’s importance to NBC’s “Today” show, chronicles past anchors on G.M.A. and The Early Show and detailing the philosophy behind getting solid morning ratings.

But he also confirms that “G.M.A.” has been gaining on “Today” in the battle for viewers. Here’s an excerpt:

And, lately,”Good Morning America” has steadily narrowed the gap between the two programs. (CBS has never seriously figured in the morning competition.)

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