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iPod Owners More Influential, Says Blackshaw

Accordingly to a very interesting post by Pete Blackshaw, iPod owners occupy a much more influential spot of the ladder of exclusivity than non-iPod owners. Using a slew of quantitative data to back-up his claim, Pete makes a very convincing argument to public relations professionals about putting iPod users a notch above the general public when it comes to breaking news.

Pete was supposed to join me as a speaker at the Bulldog Reporter PR Technology Conference in New York on Friday, Sept. 9, but will be replaced by Jay Stockwell. Good luck with the birth of your new baby, Pete!

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