As was reported on Friday of last week, IBM will join other name brand corporations in using podcasts to communicate directly with constituents. IBM’s podcasts will be used to create a dialouge with their shareholders, the company announced. CNN online has a story on the announcement.
Now major companies are joining the trend. In a recent report, technology market research firm Gartner Inc. (down $0.17 to $10.41, Research) cited automaker General Motors Corp. (down $0.86 to $35.19, Research) and soft drink maker PepsiCo Inc. (down $0.31 to $54.39, Research) as among corporate podcasters.
On a GM-sponsored site, listeners can hear Bob Lutz, its chief car designer, discuss new auto designs. PepsiCo uses podcasting in a marketing campaign.
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