Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online, where buyers self-educate and make purchasing decisions without talking to salespeople, marketers have to be able to create an online experience that converts attention…

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…