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MIT Physicist Explains Science of Viral Content
When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…
Boosting Social Media Engagement with Artificial Intelligence
What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…
Racism in America: Now That We Can No Longer Ignore It, What Should We Do?
If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.” But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook. And that would be…
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Earned Media Hour - Podcast EditionPodcast edition of a recurring digital hive mind gathering where experts share insights about building visibility and credibility through unbiased, neutral third-party endorsements. Join us for lively discussion about the future of owned, shared and earned media marketing.
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