Recent Episodes
Best Digital Marketing Tools with Linkedin Learning’s Martin Waxman
Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just someone digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on the Earned Media Podcast. We started with a passage from Arundahti Roy’s essay which appeared in the Financial Times “The Pandemic…
How to Get Press Coverage with Digital PR
Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…

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