If you’re at a content agency in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools and courses designed for this purpose, few…

Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panel, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…

There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones….