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Wednesday, June 23, 2021 at 12pm PT

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Cause-Related SEO Puts Mission Before Math

There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones….


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AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption.  We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?…


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Anne Ready

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