Recent Episodes
How To Pivot to Digital Marketing [PODCAST]
Demand for effective digital marketing leadership has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…
A Trip Switch for Automated Autocracy [PODCAST]
Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…
Social Media and Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were…

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Earned Media Hour - Podcast Edition
Podcast edition of a recurring digital hive mind gathering where experts share insights about building visibility and credibility through unbiased, neutral third-party endorsements. Join us for lively discussion about the future of owned, shared and earned media marketing.Subscribe by Email
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