Earned Media Hour
Wednesday Video Chats
Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just some one digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on today’s PR Tech Wednesdays video chat. We started with a passage from Arundahti Roy’s essay which appeared in the Financial…
Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…
About the Earned Media Hour
The Earned Media Hour is a weekly, virtual gathering of business leaders where we share ideas about building visibility and credibility through digital public relations.
Earned media has the greatest leverage for growing your reach, since we often have more trust for the source of the message than we do for the messenger.
When I ran promotions at a global public relations agency, we sent press kits to reporters and followed up by pitching story ideas via phone. That was before the website killed the press kit.
Now, every company is a media company.
The world is Googling you. If they can’t qualify your pitch based on the search results, there’s a disconnect between what you say and what they see. And it fractures your credibility.
At the same time, media coverage and guest posts on popular blogs enhance your credibility. But how long will that last?
62% of communications experts say we’re approaching an age where you won’t be able to tell between content by a reporter, a brand or an influencer. And most people won't even care.
How will you adapt to this brave new world, where popularity is credibility?
Join us live on screen for discussions about the latest developments in digital public relations on the Earned Media Hour.
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Digital Marketing Podcasts
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.