Earned Media Hour
Wednesday Video Chats
The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing…
This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of…
While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business…
About the Earned Media Hour
The Earned Media Hour is a weekly, virtual gathering of business leaders where we share ideas about building visibility and credibility through digital public relations.
Earned media has the greatest leverage for growing your reach, since we often have more trust for the source of the message than we do for the messenger.
When I ran promotions at a global public relations agency, we sent press kits to reporters and followed up by pitching story ideas via phone. That was before the website killed the press kit.
Now, every company is a media company.
The world is Googling you. If they can’t qualify your pitch based on the search results, there’s a disconnect between what you say and what they see. And it fractures your credibility.
At the same time, media coverage and guest posts on popular blogs enhance your credibility. But how long will that last?
62% of communications experts say we’re approaching an age where you won’t be able to tell between content by a reporter, a brand or an influencer. And most people won't even care.
How will you adapt to this brave new world, where popularity is credibility?
Join us live on screen for discussions about the latest developments in digital public relations on the Earned Media Hour.
Boosting Social Media Engagement with Artificial Intelligence
Impact of COVID19 on consumer sentiment with SimilarWeb Dir. of Market Intelligence Jessica Bohm
Racism in America- Business Leaders Discuss
Top 3 Benefits of the PR Cloud with Intrado President Ben Chodor
B2B Influencer Marketing Deep Dive with Lee Odden, CEO of Top Rank Marketing
Top Digital Marketing Tools for 2020 with Martin Waxman
Digital Marketing Podcasts
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.