The Earned Media Hour is a recurring digital hive mind gathering on Zoom, simulcast on YouTube, Facebook, Twitter and Linkedin, and redistributed on Apple Podcasts, Spotify and Google Podcasts where experts share insights about building visibility and credibility through unbiased, neutral third-party endorsements.
When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…
What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…
“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. As brands, we need to be thinking of content…
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Earned Media Hour - Podcast EditionPodcast edition of a recurring digital hive mind gathering where experts share insights about building visibility and credibility through unbiased, neutral third-party endorsements. Join us for lively discussion about the future of owned, shared and earned media marketing.
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