The Earned Media Podcast is a recurring digital hive mind gathering on Zoom, simulcast on YouTube, Facebook, Twitter and Linkedin, and redistributed on Apple Podcasts, Spotify and Google Podcasts where experts share insights about building visibility and credibility through unbiased, neutral third-party endorsements.
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links and wait for the world to discover it. But what if you could optimize from inception? Our…
“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. As brands, we need to be thinking of content…
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Earned Media Hour - Podcast EditionPodcast edition of a recurring digital hive mind gathering where experts share insights about building visibility and credibility through unbiased, neutral third-party endorsements. Join us for lively discussion about the future of owned, shared and earned media marketing.
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