Earned Media Hour

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Wednesday Video Chats

Recent Guests

Boosting Social Media Engagement with Artificial Intelligence

What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…

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Content Marketing Promotion Expert Andy Crestodina

How to Create Content for Every Part of the Marketing Funnel

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content…

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Racism in America is alive, well and deeply embedded in our nations history.

Racism in America: Now That We Can No Longer Ignore It, What Should We Do?

If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.”  But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook.  And that would be…

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About the Earned Media Hour

David Meerman Scoot
NY Times Best Seller David Meerman Scott
Top rated Linkedin Instructor Dierdre Breakenridge
Top rated Linkedin Instructor Dierdre Breakenridge
Fearless Mascot Ace
Your host with our fearless mascot Ace

The Earned Media Hour is a weekly, virtual gathering of business leaders where we share ideas about building visibility and credibility through digital public relations.

Earned media has the greatest leverage for growing your reach, since we often have more trust for the source of the message than we do for the messenger.

When I ran promotions at a global public relations agency, we sent press kits to reporters and followed up by pitching story ideas via phone. That was before the website killed the press kit.

Now, every company is a media company.

The world is Googling you. If they can’t qualify your pitch based on the search results, there’s a disconnect between what you say and what they see. And it fractures your credibility. 

At the same time, media coverage and guest posts on popular blogs enhance your credibility. But how long will that last?

62% of communications experts say we’re approaching an age where you won’t be able to tell between content by a reporter, a brand or an influencer. And most people won't even care.

How will you adapt to this brave new world, where popularity is credibility?

Join us live on screen for discussions about the latest developments in digital public relations on the Earned Media Hour.

 

Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman