how to manage a pr agency
Introducing

Inside Out PR

The smart alternative to full life cycle PR outsourcing

Get the ongoing guidance, supervision and resources of a senior level public relations executive without the added cost of agency overhead or the risk of a long term service agreement.

Establish the relationships you need directly with reporters and journalists and control your own destiny.

Outsource strategy. Insource tactics.

Contact me to find out more, or watch the videos below.

how to manage a pr agency
Introducing

Inside Out PR

The smart alternative to full life cycle PR outsourcing

Get the ongoing guidance, supervision and resources of a senior level public relations executive without the added cost of agency overhead or the risk of a long term service agreement.

Establish the relationships you need directly with reporters and journalists and control your own destiny.

Outsource strategy. Insource tactics.

Contact me to find out more, or watch the videos below.

1. Why Influence Matters

Value Model

  • What is earned influence
  • Levels of influence
  • Impact on revenue

Grow revenue by scaling the influence ladder

2. Business Case

Staffing Model

  • News coverage
  • Followers
  • Speaking opportunities 

Outsource senior leadership, insource execution

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3. Deliverables

Service Offering

  • News coverage
  • Followers
  • Speaking opportunities 

Strategy, resources and insight to earn influence

4. Pricing

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Inside Out PR

Media Channel Growth Model - No Title

Logically sequence channel implementation and leverage earned media relations to grow your influence and reach.

Just as toddlers and teenagers have different needs, so do individuals and organizations at different growth stages.

Inside Out PR takes a Maslovian approach to client-PR agency relationships.

By decoupling strategy from tactics, I provide start-ups and change-ups with the knowledge, resources and guidance they need to successfully execute their own media relations programs.

Finally, a low-risk way to secure senior-level PR leadership and get yourself to the level where you can retian a PR firm and be successful.

Inside OUT PR Offerings

Get the guidance, resources, relationships and support you need to successfully execute an earned media relations program.

2020 Media Monitoring Buyer's Guide

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In this report:

  • 17 Questions Media Monitoring Buyer's Should Ask
  • Features Comparison Grid
  • User Ratings Grid
  • Artificial Intelligence Capabilities
  • Reviews of Burrelles, Critical Mention, Cision, Intrado, Meltwater, Muck Rack, PublicRelay, Signal, Talkwalker and TVEyes
  • And much more