Introducing
Inside Out PR
The smart alternative to full life cycle PR outsourcing
Get the ongoing guidance, supervision and resources of a senior level public relations executive without the added cost of agency overhead or the risk of a long term service agreement.
Establish the relationships you need directly with reporters and journalists and control your own destiny.
Outsource strategy. Insource tactics.
Contact me to find out more, or watch the videos below.
Introducing
Inside Out PR
The smart alternative to full life cycle PR outsourcing
Get the ongoing guidance, supervision and resources of a senior level public relations executive without the added cost of agency overhead or the risk of a long term service agreement.
Establish the relationships you need directly with reporters and journalists and control your own destiny.
Outsource strategy. Insource tactics.
Contact me to find out more, or watch the videos below.
1. Why Influence Matters
Value Model
- What is earned influence
- Levels of influence
- Impact on revenue
Grow revenue by scaling the influence ladder
2. Business Case
Staffing Model
- News coverage
- Followers
- Speaking opportunities
Outsource senior leadership, insource execution
3. Deliverables
Service Offering
- News coverage
- Followers
- Speaking opportunities
Strategy, resources and insight to earn influence
4. Pricing
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Inside Out PR
Logically sequence channel implementation and leverage earned media relations to grow your influence and reach.
Just as toddlers and teenagers have different needs, so do individuals and organizations at different growth stages.
Inside Out PR takes a Maslovian approach to client-PR agency relationships.
By decoupling strategy from tactics, I provide start-ups and change-ups with the knowledge, resources and guidance they need to successfully execute their own media relations programs.
Finally, a low-risk way to secure senior-level PR leadership and get yourself to the level where you can retian a PR firm and be successful.
Get the guidance, resources, relationships and support you need to successfully execute an earned media relations program.
2020 Media Monitoring Buyer's Guide
In this report:
- 17 Questions Media Monitoring Buyer's Should Ask
- Features Comparison Grid
- User Ratings Grid
- Artificial Intelligence Capabilities
- Reviews of Burrelles, Critical Mention, Cision, Intrado, Meltwater, Muck Rack, PublicRelay, Signal, Talkwalker and TVEyes
- And much more
