how to manage a pr agency
Inside Out PR

An Innovative Approach to PR Outsourcing

A hybrid alternative to full life cycle communications outsourcing

Get the ongoing guidance, supervision and resources of a senior level public relations executive without agency overhead or a retainer.

Build relationships directly with reporters and journalists and control your own destiny. I'll show you how so you don't make rookie mistakes.

Contact me to discuss, or watch these short videos to learn how it works.

how to manage a pr agency
Inside Out PR

An Innovative Approach to PR Outsourcing

A hybrid alternative to full life cycle communications outsourcing

Get the ongoing guidance, supervision and resources of a senior level public relations executive without the added cost of agency overhead or the risk of a long term service agreement.

Establish the relationships you need directly with reporters and journalists and control your own destiny.

Outsource strategy. Insource tactics.

Contact me to find out more, or watch the videos below.

1. Value Model

Value Model

  • What is earned influence
  • Levels of influence
  • Impact on revenue

Grow revenue by scaling the influence ladder

2. Business Case

Staffing Model

  • News coverage
  • Followers
  • Speaking opportunities 

Outsource senior leadership, insource execution

  •  

3. Deliverables

Service Offering

  • News coverage
  • Followers
  • Speaking opportunities 

Strategy, resources and insight to earn influence

4. Pricing

Screen Shot 2020-03-25 at 8.00.29 AM
Please enter your name.
Please enter a message.
  • Sign in to view this video.

About this Advisory Service

Earned Media Leverage Point

Media Channel Growth Model - No Title

Logically sequence channel implementation and leverage earned media relations to grow your influence and reach.

Growth Stage Sequencing

Just as toddlers and teenagers have different needs, so do individuals and organizations at different growth stages.

By decoupling strategy from tactics, I provide start-ups and change-ups with the knowledge, resources and guidance they need to successfully execute their own media relations programs.

Stakeholder Relations Map

PR Channels

Get the guidance, resources, relationships and support you need to successfully execute an earned media relations program.

2020 Media Monitoring Buyer's Guide

buyers-guide-mock-up

In this report:

  • 17 Questions Media Monitoring Buyer's Should Ask
  • Features Comparison Grid
  • User Ratings Grid
  • Artificial Intelligence Capabilities
  • Reviews of Burrelles, Critical Mention, Cision, Intrado, Meltwater, Muck Rack, PublicRelay, Signal, Talkwalker and TVEyes
  • And much more

Join My Weekly Webinar

prtw-may

Weekly video chat on the latest earned, shared and owned media tools and trends.