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Dow Jones Consolidates Print and Online Operations

According to press release issued to today by Dow Jones, tucked at the very end is the following langauage:

“By organizing around markets and customers and integrating print, online and other media for each of our franchises, we will enhance our journalistic excellence, increase the value we provide to customers, improve our efficiency, execution and decision-making, reduce costs and be better positioned to exploit growth opportunities in the consumer, enterprise and local media markets,” Mr. [Richard F.] Zannino [ceo of Dow Jones], concluded.”

Much as Dow Jones is realizing new efficiencies by wrapping these different parts of their news gathering operation into one, I believe organizations will ultimately look to combine their marketing and IT operations into a department capable of integrating the turf between classic advertising and classic PR into their scope of responsibility.

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