fbpx Skip to content

Doc Searls Interviews Jonathan Schwartz at Syndicate Conference

According to Sun Microsystem’s Jonathan Schwartz, who is being interviewed by Doc Searls as I blog:

  • In 2006, 3 million new users will join the Internet each week.
  • Companies that fight transparency will confront a competitive deficit, as a result.
  • Communicators need to understand that online, the edges are informing the center, rather than the center informing edges.
  • Sun has gone from the 99th to the 6th most popular server company, largely because it has embraced authenticity and transparency in its communication initiatives.

Sound Bite:

“I could not say to you that I embrace transparency and then hire someone to write my blog. It wouldn’t work,” says Schwartz.

In response to Searls questions about where we are headed in the participatory age, Schwartz repeatedly insists “consumers will win,” and this is the strategic compass by which he is leading Sun.

To that extent, Schwartz says, the technology, content and internet service providers who restrict consumer access to information will loose.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

Read More

B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More