According to Sun Microsystem’s Jonathan Schwartz, who is being interviewed by Doc Searls as I blog:
- In 2006, 3 million new users will join the Internet each week.
- Companies that fight transparency will confront a competitive deficit, as a result.
- Communicators need to understand that online, the edges are informing the center, rather than the center informing edges.
- Sun has gone from the 99th to the 6th most popular server company, largely because it has embraced authenticity and transparency in its communication initiatives.
“I could not say to you that I embrace transparency and then hire someone to write my blog. It wouldn’t work,” says Schwartz.
In response to Searls questions about where we are headed in the participatory age, Schwartz repeatedly insists “consumers will win,” and this is the strategic compass by which he is leading Sun.
To that extent, Schwartz says, the technology, content and internet service providers who restrict consumer access to information will loose.
Download the Report
State of Traditional & Social Media Monitoring
- Beyond AI hype; state of sentiment analysis
- Overcoming media monitoring challenge
- Features comparison grid
- How to monitor the business impact of PR
- Getting strategic intelligence from media monitoring
- And much, much more
PR Tech Wednesdays
Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time
How do you conduct B2B content marketing when your competitors are already way ahead of you? When…
WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…
At WordCamp L.A. 2012, Ben Metcalfe, co-founder WP Engine, shared his list of the things you need…
This video was filmed April 2010 at the USMC Recruit Depot on Parris Island. It is entirely…