According to Sun Microsystem’s Jonathan Schwartz, who is being interviewed by Doc Searls as I blog:
- In 2006, 3 million new users will join the Internet each week.
- Companies that fight transparency will confront a competitive deficit, as a result.
- Communicators need to understand that online, the edges are informing the center, rather than the center informing edges.
- Sun has gone from the 99th to the 6th most popular server company, largely because it has embraced authenticity and transparency in its communication initiatives.
“I could not say to you that I embrace transparency and then hire someone to write my blog. It wouldn’t work,” says Schwartz.
In response to Searls questions about where we are headed in the participatory age, Schwartz repeatedly insists “consumers will win,” and this is the strategic compass by which he is leading Sun.
To that extent, Schwartz says, the technology, content and internet service providers who restrict consumer access to information will loose.
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