Digital Marketing Training

Online Reputation Management in Digital Marketing with Tara Hunt

By Eric Schwartzman | April 30, 2009

Online reputation is what Tara Hunt calls you whuffie. I first heard about “The Whuffie Factor: Using the Power of Social Networks to Build Your Business” on Brian Obkerich’s podcast. I was so taken with Tara Hunt, who was featured in that interview, that I pinged her whuffie. Now when I was a kid, if…

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How to Teach in the Age of Continuous Partial Attention

By Eric Schwartzman | March 17, 2006

I gave a lecture on digital media to a public relations class at Pepperdine University yesterday. A few of the students had laptops and the campus provides wi-fi, so they were looking at their screens through much of my talk. I’m sure whatever it was they were looking that was much more interesting than I…

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