Digital Marketing Training

Social Media Marketing with Brian Solis

By Eric Schwartzman | June 11, 2013

I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…

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Social Media Marketing at Whole Foods with Natanya Anderson

By Eric Schwartzman | May 6, 2013

Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya has a food blog and is a past president of the Austin…

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Why Social Media Marketing is NOT the Future of Business

By Eric Schwartzman | March 11, 2013

Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.

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Meet Google’s Gamified Social Training Nework

By Eric Schwartzman | December 14, 2012

After discovering that 80% of employees were putting it off until the last minute, Google used social media and gamification to reinvent their internal online sales training program. They scrapped their conventional online course and developed a new, custom online training where participants can earn points and top rankings by contributing answers to sales-related, essay…

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Digitally Scoring the Presidential Debates

By Eric Schwartzman | October 17, 2012

Last night, neither candidate shared a realistic vision for getting the economy back on its feet.  Because the only way we have a chance of recovery is through innovation. And that’s something, at least historically, the US has done very, very well. How We Got HereFormer Fed Chairman Alan Greenspan’s failed monetary policy led to…

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Scaling Engagement through Digital Marketing Training

By Eric Schwartzman | October 13, 2012

High authority inbound links drive search ranking, likes and comments determine Edgeranking and retweets determine reach. So if no one links, likes of retweets your share, no one hears it. Those who aren’t new to digital marketing have realized that social media is a team sport. It’s not what you say, but what the community…

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Insights and Take-Aways from WordCamp LA

By Eric Schwartzman | September 20, 2012

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share the common goals of faith and justice. If you want to learn WordPress, network with WordPress developers or find WordPress support resources in Los Angeles, this event is a good place to do it. It was my second…

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Free Online Social Media Training Course Library Goes Live

By Eric Schwartzman | August 20, 2012

If you’re in need of free online social media training, I developed a curriculum of free courses that provides small business with essential online social media learning, and larger businesses with a scalable way to raise the digital IQ of their ranks beyond their marketing and PR departments, who may be seen as their employer’s…

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Call for Speakers: Seeking Online Influencers to Share Knowledge

By Eric Schwartzman | November 27, 2011

The Fifth Annual PRSA Digital Impact Conference will be held April 2-3, 2012 in New York City. We’re looking for online influencers, experts and leaders on the client and agency sides to present strategies, theories, ideas, research and results. Caryn Marooney, director of product communications at Facebook is confirmed to keynote, and we’re now accepting…

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Social Media Training in Chicago Gets Thumbs Up

By Eric Schwartzman | September 28, 2011
social media training seminar by Eric Schwartzman

I conducted a Social Media Training in Chicago yesterday as part of my Hands On Training tour with Social Media Today to teach marketers the latest social media tools and tips. I had senior executives and C suiters from the corporate sector, nonprofits, B2Bs and agency principals attending.   Here’s a picture of me with…

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