Digital Marketing Strategy: Cultural Cognition at a Communications Tactic
If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it.
The storyteller has become more important than the story.Whether you’re selling policy or product, the public grows uncertain when influencers argue.
If you’re trying to compel someone to act…
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