Calibrate, Automate, Optimize

Digital Marketing Consulting Services

You don't need more traffic. You need the right traffic.

ES-whiteboard-lead-calcs

COVID-19 Has Accelerated Digital Transformation

If you previously relied on real world events like trade shows and conferences, you need a way to virtualize your sales, marketing and service capabilities. Now, you need to be able to do those things online.

Here's what you need to be able to do digitally:

  1. Find qualified prospects
  2. Get them to buy
  3. Retain them as customers

And you need to do it entirely online.

If you're wary of outsourcing a service you don't fully understand, I get it. Digital marketing consultants charge high hourly rates.

I engage differently.

I teach my clients the secrets of successful digital marketing so they can do it themselves. Without relying on someone else.

I work on a flat fee basis.

My business is getting you up to speed quickly so you can convert more leads and make more sales online through organic growth marketing.

What is Organic Growth Marketing?

Organic Growth Marketing Chart by Eric Schwartzman

What is organic revenue growth?

Organic revenue growth involves the use of owned, shared and earned media channels to increase sales and customer retention online.

Organic revenue growth originates from visitors who come to your website from Google search, content marketing, online influencers, email marketing campaigns, social media, blogs or news sites.

Organic revenue is generated when a visitor from one of these traffic sources arrives on your website and buys something, which is typical of less expensive transactions.

But organic growth marketing is not just for ecommerce providers.

For higher priced, considered purchases, organic revenue generation is the first step in a more complex sales process. 

B2B marketers use organic growth marketing to get email list subscribers, webinar registrations and white paper downloads.

Growth achieved through display advertising, programmatic advertising, native advertising or by boosting the reach social posts are paid, rather than organic growth business marketing tactics. 

What is owned media?

Owned media refers digital media you own. More importantly, it is where you collect email addresses, generate leads and make sales.

Owned media, such as websites, online stores, blogs, podcasts, video on-demand, online courses and virtual events, is where you inform prospects, build thought leadership and ultimately, convert leads to revenue.

A social media post is not owned media because you don't control the proximity of your message to sponsored content, so you can't optimize for conversions.

Owned media is what others find when they search your brand. So it is what others use to evaluate you online.

What is shared media?

Shared media is media that gets shared on a social network.

What you share could be a link to owned media, such as a blog, white paper, webinar, infographic, podcast, or online course.

When owned media gets shared on a social network, others can like and comment.

Reach is driven by how much engagement the share receives.

On shared media, you connect with your community based on the topic of discussion.

In order to connect with the right audience, you should focus on discussing the problems your potential customers are trying to solve.

Shared media is where you connect with and build community.

You prospective customers consider the engagement level your brand gets on shared media to be a measure of your credibility.

After you've established your owned media footprint, building out your shared media profile comes second.

If you're unknown online, people use your owned media presence in deciding whether to engage.

What is earned media?

Earned media is media that's about you, but which does not appear on your owned media channels.

It could be an article you contributed to someone else's blog, a TV or podcast guest appearance or an article about you by a trade or mainstream media journalist.

It's much easier to earn media coverage after you've established your owned media presence and built a community on shared media.

Your owned media footprint and shared media engagement levels are what qualify you in the eyes of others for earned media relations.

Earned media can drive exponential growth, because the way we receive information is often more important than the information itself.

Calibrate, Automate, Optimize

Digital Marketing Consulting Services

You don't need more traffic. You need the right traffic.

ES-whiteboard-lead-calcs

20-years Experience Ramping Sales, Marketing & Service

I specialize in driving growth through organic media, rather than paid media.

Digital marketing is also known as internet marketing, online marketing and website marketing and there's a lot of confusion out there about what it really is.

Now that the global pandemic has restricted our ability to press the flesh, I'm seeing a sharp rise in the number of companies that want to learn how to compete online.

COVID-19 Has Accelerated Digital Transformation

If you previously relied on real world events like trade shows and conferences, you need a way to virtualize your sales, marketing and service capabilities. Now, you need to be able to do those things online.

Here's what you need to be able to do digitally:

  1. Find qualified prospects
  2. Get them to buy
  3. Retain them as customers

And you need to do it entirely online.

If you're wary of outsourcing a service you don't fully understand, I get it. Digital marketing consultants charge high hourly rates.

I engage differently.

I teach my clients the secrets of successful digital marketing so they can do it themselves. Without relying on someone else.

I work on a flat fee basis.

My business is getting you up to speed quickly so you can convert more leads and make more sales online through organic growth marketing.

Freedom from Oppressive Outsourcing

Digital business is not a flash in the pan. Even after we get a vaccine for coronavirus. Digital business will still be here to stay.

So get educated on what it is and how it works. Learn the basics so you can either do it yourself or outsource wisely, without being completely reliant on consultants or agencies.

Graph Owned Media-05-crop

What is Organic Growth Marketing?

What is organic revenue growth?

Organic revenue growth involves the use of owned, shared and earned media channels to increase sales and customer retention online.

Organic revenue growth originates from visitors who come to your website from Google search, content marketing, online influencers, email marketing campaigns, social media, blogs or news sites.

Organic revenue is generated when a visitor from one of these traffic sources arrives on your website and buys something, which is typical of less expensive transactions.

But organic growth marketing is not just for ecommerce providers.

For higher priced, considered purchases, organic revenue generation is the first step in a more complex sales process. 

B2B marketers use organic growth marketing to get email list subscribers, webinar registrations and white paper downloads.

Growth achieved through display advertising, programmatic advertising, native advertising or by boosting the reach social posts are paid, rather than organic growth business marketing tactics. 

What is owned media?

Owned media refers digital media you own. More importantly, it is where you collect email addresses, generate leads and make sales.

Owned media, such as websites, online stores, blogs, podcasts, video on-demand, online courses and virtual events, is where you inform prospects, build thought leadership and ultimately, convert leads to revenue.

A social media post is not owned media because you don't control the proximity of your message to sponsored content, so you can't optimize for conversions.

Owned media is what others find when they search your brand. So it is what others use to evaluate you online.

What is shared media?

Shared media is media shared on a social network.

What you share could be a link to owned media, such as a blog, white paper, webinar, infographic, podcast, or online course.

When owned media gets shared on a social network, others can like and comment.

Reach is driven by how much engagement the share receives.

On shared media, you connect with your community based on the topic of discussion.

In order to connect with the right audience, you should focus on discussing the problems your potential customers are trying to solve.

Shared media is where you connect with and build community.

You prospective customers consider the engagement level your brand gets on shared media to be a measure of your credibility.

After you've established your owned media footprint, building out your shared media profile comes second.

If you're unknown online, people use your owned media presence in deciding whether to engage.

What is earned media?

Earned media is media that's about you, but which does not appear on your owned media channels.

It could be an article you contributed to someone else's blog, a TV or podcast guest appearance or an article about you by a trade or mainstream media journalist.

It's much easier to earn media coverage after you've established your owned media presence and built a community on shared media.

Your owned media footprint and shared media engagement levels are what qualify you in the eyes of others for earned media relations.

Earned media can drive exponential growth, because the way we receive information is often more important than the information itself.

Organic Growth Marketing Chart by Eric Schwartzman

Connect to Community

Graph Owned Media-02

Scale Your Influence

  • Calibrate your content
  • Connect with your community
  • Earn thought leadership

Attract qualified visitors, not more visitors and increase conversions.

Calibrate your Convent

Owned Shared earned Paid Model

Owned Media First

  • First, optimize your website
  • Next, invite your followers
  • Then, begin your outreach

Optimize your website, grow social media following and earn recognition.

  •  

Convert more Customers

Graph Owned Media-03

Growth Quads

  • Set the stage
  • Bring in the fans
  • Leverage earned media

Accelerate organic growth with an owned, shared, earned strategy.

Grow Revenue 2-5x in 6-12 Months

Graph Owned Media-06

It's risky to hire a digital marketing team yourself if you don't know the basics.

And there's no incentive for digital marketing agencies to teach you SEO, social media marketing, copywriting, email marketing, public relations or content marketing, because they want you reliant on them.

My structured, flat-fee Digital Marketing Cluster is designed to teach you everything you need to know to grow your revenue 2-5x in 6 to 12 months.

  • This field is for validation purposes and should be left unchanged.