Digital Diplomacy

Digital Diplomacy: Theory, Examples & Case Studies

I served as special advisor on climate communications to the US Dept. of State, social media advisor to US Ambassador McCarthy on Transatlantic Trade and Investment Partnership (T-TIP) communications, digital public affairs advisor to US Pacific Command, United States Marine Corps, NORAD, NorthComm and The Pentagon.

Here’s an event I organized for the USMC. I packed an Osprey full of online influencers for a flight over Boston during Marine Week.

How can I support your digital diplomacy initiative? Contact me to discuss.


Racism & Diversity. Now That I Know, What Can I Do?

By Eric Schwartzman | June 16, 2020

The recent protests calling for police reform and justice for George Floyd has shined a beacon on the issues of racism and diversity in America.  “And George Floyd’s death is not rare. It’s just how he died. Cause what’s sad is we’re used to seeing us get shot. But to see a knee on the neck. To…

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Black Lives Matter and Anonymous Hashtags Surge

By Eric Schwartzman | June 1, 2020

Yesterday, amidst widespread racially-stoked protests and looting in the US, tweets with the hashtags #BlackLivesMatter and #Anonymous surpassed 5.5 million. The hashtags surpassed #coronavirus, which appear in 255 thousand tweets. Top 3 Hashtags on Sunday, May 31, 2020 #BlackLivesMatter – 4M tweets #Anonymous – 1.5M tweets #coronavirus – 255K tweets The #BlackLivesMatter hashtag, along with…

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Social Media Audit: Transatlantic Trade and Investment Partnership (TTIP)

By Eric Schwartzman | April 22, 2015
Conducting a Social Media Audit for US Dept. of State

A social media audit I recently conducted for Ambassador Deborah McCarth at the US Embassy to Vilnius revealed that the Transatlantic Trade and Investment Partnership (TTIP) is the leading topic among Eastern Europeans on social networks. The findings underscore data from Pew Research which shows 71% of of Eastern Europeans support a the proposed free…

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Paying Tribute with Responsible Foreign Policy

By Eric Schwartzman | May 27, 2011

This coming Monday I’ll be celebrating Memorial Day — which commemorates those who have fallen in military service to the U.S.A. — by getting together with family and taking the day off work.  But I’ll also be thinking about those who gave their lives executing US foreign policy decisions that they didn’t make, about the…

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Social Media Advocacy as National Policy Debate Lever

By Eric Schwartzman | April 7, 2011

Social media advocacy by groups like the AARP shaped the debate over national healthcare reform last year, and will hold tremendous sway over the outcomes of the current budget stalemate, the 2012 presidential election and next year’s budget debate (Republicans have already proposed $4 trillion in cuts in the 2012 federal budget). Web 2.0 advocacy…

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Social Media and the Arab Spring

By Eric Schwartzman | February 4, 2011
social media arab spring

It was not because of social media that Mohamed Bouazizi, a Tunisian street vendor set himself on fire to protest the confiscation of his wares and the harassment and humiliation inflicted on him by the Tunisian Government. But it was social media that help turn his self-immolation into a catalyst for the Tunisian Revolution and the…

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Crisis Communications at US Pacific Command with Daniel King

By Eric Schwartzman | August 4, 2010

US Army Lieutenant Colonel Daniel King, Deputy Director at US Pacific Command on the North Korean Nuclear threat and a rise in spoofed Facebook pages of US Military officials.   This is an excerpt for an audio interview with the Lt. Colonel, which is available for download.

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Iraq War Social Media Information Operations Case Study

By Eric Schwartzman | July 21, 2010
information operations

This case study reveals how the US Dept. of Defense integrated social media as an information operations capability without compromising operational security (OPSEC). This conflict continued for at least a next decade as an Iraqi insurgency emerged to oppose the occupying forces and the post-invasion Iraqi government and this article details precisely the role social…

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Online Marketing Testimonials for Marine Corps Recruiting

By Eric Schwartzman | April 5, 2010

There’s nothing like a first person online marketing testimonial to win trust an influencer from online audiences. In this video, Capt. Ted Fienning, a Harvard grad, shares why he quit a high paying job he got straight out of college to join the Marines. The meaning of life is a life of meaning, and that’s…

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Online Video Marketing Training at the Marine Corps Educators Workshop

By Eric Schwartzman | April 5, 2010

I was retained by the United States Marine Corp to create online videos for public affairs recruiting during the Educator’s Workshop. I shot and edited this video, which is a simulation of the experience of a new recruit arriving at USMC Recruit Depot, Parris Island, S.C.. This video was shot and edited entirely on-site with…

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