Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

By Eric Schwartzman | December 13, 2019

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of context, like a mirage shimmering in the desert’s dust. I didn’t hear much said at Dreamforce 2019 about incorporating third-party data like customer service inquiries, aggregated product utilization stats or peer review site data into…

Read More

Social Media in Latin America and the Caribbean

By Eric Schwartzman | March 25, 2015

If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you. I recently completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilaterals and peer multilaterals in Latin America and the Caribbean. This…

Read More