Digital Audits

Having a business with an online presence necessitates being well-versed in the art of tracking and reporting key performance indicators. And the modern marketer is skilled at analyzing their site metrics, turning the insights into data-driven marketing efforts. But what if you could get those same metrics on your competitors?  Or perhaps on leaders in…

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of context, like a mirage shimmering in the desert’s dust. I didn’t hear much said at Dreamforce 2019 about incorporating third-party data like customer service inquiries, aggregated product utilization stats or peer review site data into…

If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you. I recently completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilaterals and peer multilaterals in Latin America and the Caribbean. This…