Digital Audits

Competitor Analysis, Lead Generation and Keyword Research with SimilarWeb

By Eric Schwartzman | April 25, 2020

Having a business with an online presence necessitates being well-versed in the art of tracking and reporting key performance indicators. And the modern marketer is skilled at analyzing their site metrics, turning the insights into data-driven marketing efforts. But what if you could get those same metrics on your competitors?  Or perhaps on leaders in…

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Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

By Eric Schwartzman | December 13, 2019

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of context, like a mirage shimmering in the desert’s dust. I didn’t hear much said at Dreamforce 2019 about incorporating third-party data like customer service inquiries, aggregated product utilization stats or peer review site data into…

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Social Media in Latin America and the Caribbean

By Eric Schwartzman | March 25, 2015

If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you. I recently completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilaterals and peer multilaterals in Latin America and the Caribbean. This…

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