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Defining Conversational Marketing

Doc Searl has the brief, on Tom Hespos’s definition of the corporate conversation marketing department of tomorrow. Would love to see it happen, but am somewhat skeptical about whether or not businesses with less than $20 million in annual revenue will be able to justify the added expense of a conversation marketing department. It may be more likely that these responsibilities will fall onto the marketers with hammers looking for nails.

I wish I had the luxury of focusing all my professional energy on conversational marketing because I believe online communications offer the greatest potential benefit, but most clients still value MSM relations more.

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