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Could iTunes Sink Nielsen?

Wired has a story about how the race is on to make money off of podcasting. The story talks about how some people are trying to turn a profit by selling advertising, and the difficulties they’re having, which includes trying to count listeners with Apple caching and serving up their content. According to this quote, iTunes might also have a future in audience research:

“I’d even pay iTunes if they’d share the stats with me,” said Saurini, 31, a self-described former stoner who chats about weird news items and plays music on his podcast. “I would love to learn how can I take advantage of their system better so I can get more listeners. They should realize that indie podcasters would pay for that information.

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