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Consumer Electronics Shows: On Demand TV Panel

(LAS VEGAS) On a panel at the Consumer Electronics Show moderated by Ken Rutkowski (who always does a great job shaking things up) as the television business moves more to an on demand model, programmers will be more agressive in creating sampling opportunities for audiences to be introduced to new shows thorugh short-form, interactive content.

According to Rishi Malhotra, director of HBO on Demand, they will be producing and distributing a host of interactive content to accompany the return of the Sopranos.

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