jacobsrahi broadcast design


Worldwide Pants Taps Broadcast Ad Shop jacobsrahi and Make It Happen Productions to Re-brand CBS Television Network Late-Night Talk Show

(Los Angeles/Sept. 23, 2002) “The Late, Late Show with Craig Kilborn” has tapped the creative directorial team of Scott Jacobs and Sandep Rahi -- and live action producer Billy Frank of Make It Happen Productions -- to give their late-night talk show, which airs weeknights on CBS Television Network at 12:35 a.m., a new look for the Fall television season. The new look consists of a main title, three different sets of live-action bumpers and a toolbox graphics package. 

“We wanted a fresh opening for the show that would really set us apart in the late-night television arena,” said Todd Yasui, producer of “The Late, Late Show with Craig Kilborn” who was responsible for bringing in jacobsrahi (Scott Jacobs and Sandep Rahi’s moniker) and Make It Happen Productions. “They came in with the right ideas. Sandep’s track-record positioning cutting-edge brands like KCRW, coupled with Billy’s experience shooting live-action interstitials for top-rated shows like ‘Survivor’ made them particularly well-qualified to take on the challenge.” 

jacobsrahi and Make It Happen Productions dreamt up and completed a new, live-action main title for “The Late, Late Show with Craig Kilborn,” which chauffeurs viewers on a frenetic, 30-second journey of Hollywood’s most glamorous and exclusive nightspots. Via handheld, subjective glimpses and reflections of legendary, iconic Los Angeles hot spots like Musso & Frank, The Beverly Hills Hotel and The Palm Restaurant, among others, viewers take a drive down Sunset Strip before being whisked up to a Hollywood Hills hideaway, where they join the “A” list after party as we dissolve into the set. 

“By the time it’s over, you’re ready for your second martini,” said Scott Jacobs of jacobsrahi, who co-directed with Rahi. “But seriously -- whether you drink or not – the idea behind the new main title is to redefine and update what we think of as classic Hollywood by showcasing recognizable, legendary night spots with a more current visual sensibility.. Since the show is broadcast from Hollywood, and since Craig has a wet bar on the set, we figured it was a good fit, especially if we could bring current what was once considered to be classic Hollywood style.” 
To achieve this objective, Executive producer Billy Frank of Make It Happen Productions assembled the production team and shot the majority of live-action footage over a two-day period in multiple formats. All footage was lensed as night for night with no artificial lighting sources with an understanding that the majority of image processing would occur in postproduction. “We covered 25 locations in two days with multiple cameras and a 1969 Cadillac as a picture car,” said Frank. “We also shot one day of inserts with the picture car on Make It Happen Production’s stage in Burbank.” The cinematographer was Thad Wadleigh. 

The assignment is the first of many future projects that the two companies -- jacobsrahi and Make It Happen Productions – has committed to tackling together through an ongoing production alliance sealed in August. Under the terms of the alliance, Make It Happen Productions gets first right of refusal on the live-action production component of all future jobs that jacobsrahi is awarded. 

The footage was color timed on da Vinci by Santa Monica-based Company 3 Colorist Paul Bronkar prior to offline editing. The online edit was completed by independent Henry artist John Scheer. “We started with the color correction on the da Vinci and finished it on the Henry to it a richer, more vibrant look,” said Debbie Rankin, director of production at jacobsrahi. 

Musical artist Chris Issak’s original theme song for “The Late, Late Show with Craig Kilborn,” was remixed as well, to accompany the new title. 

About jacobsrahi 
jacobsrahi INC. is an Emmy-nominated, brand-strategic design firm specializing in on-air communications solutions for the entertainment industry.The agency’s clients include CBS Network Television, ESPN, Sony Pictures Television and Public Broadcasting Service affiliates KCRW-FM, KCET-TV and KERA-TV. The firm is based in Santa Monica, California. 

About Make It Happen Productions 
Make It Happen Productions is a full-service production company that specializes in fully-executed productions from concept to completion. With over 20 years of experience, the award-winning production company counts all the major broadcast and cable networks as clients. Make It Happen is based in Burbank, Cailfornia.