Johnson & Johnson Vision Care, Inc.


The communications team at Johnson & Johnson Vistakon Vision Care engaged Eric Schwartzman to provide online communications strategic counsel and training. 


With original use case studies developed in collaboration with the Acuvue communications team, Schwartzman used new media measurement tools and techniques -- including keyword discovery, social media channel mapping and supporting research aggregation -- to pinpoint the highest levels of online activity among the company’s key stakeholders. 


Based on these social media adoption rates, Schwartzman helped the company map its corporate objectives to specific new media and social media initiatives, resulting in a comprehensive natural search engine optimization program leveraging high-volume and high conversion probability keywords and phrases, web infrastructure recommendations, an online newsroom strategy and a monthly podcast for eye care professionals.