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Charging for Online Access Won’t Save Newspaper Industry

According to analyst Frederick W. Searby, who is quoted in an article in the New York Times today about sluggish quarters for Dow Jones and The Times, even if the newspaper industry starts charging a fee to access some articles online in what he called a “tiered strategy,” there is no way the revenue generated from Web access fees can make up for the real problem.

“You have to be aggressive, but it doesn’t amount to much when your core business isn’t growing much faster than inflation,” said Searby.

San Jose Mercury News managing editor David Satterfield shared some very interesting thoughts about how they are using the Web to stay competitive in an exclusive podcast interview I recorded earlier this week with him at the Bulldog Reporter Media Relations Conference in San Francisco. You can stream the interview on-demand, download it to your portable MP3 player or subscribe to the RSS feed.

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