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Social Media Marketing Courses

Netvibes Set Up Tutorial: Step-by-Step Guide

Netvibes Google Reader

This is a step-by-step guide on how to set-up Netvibes. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context. The good news is, Netvibes will give you…

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Social Media Marketing with Brian Solis

I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…

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SEC Rules on Social Media [PODCAST]

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission. The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so…

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Social Media Marketing at Whole Foods with Natanya Anderson

Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya has a food blog and is a past president of the Austin…

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B2B Social Media Panel at Social Media Club L.A.

How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?   These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and…

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Why Social Media Marketing is NOT the Future of Business

Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.

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