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B2B Digital Marketing Strategy

The Difference Between B2B Marketing and B2B Growth Marketing

b2b growth marketing

The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, rapid growth that leads to billion dollar valuations and the insanely high trading multiples investors…

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Facebook Like Button Optimization Best Practices

This post (written based on a presentation by Simon Cross pictured above) explains how the Facebook “Like” button is poised to kill online display advertising as we know it, and help you understand why the social networking giant has been valued at $50 billion.  It is the second in a series of posts about marketing…

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