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Budget and Hasbro are Blogvertising

According to Stuart Elliot

THE parade of mainstream advertisers starting to use nontraditional media is growing almost as long as that march through Manhattan yesterday sponsored by a certain department store.

Those quoted in the article are:

  • Scott Deaver, executive vice president for marketing at the Cendant Car Rental Group in Parsippany, N.J., which oversees Budget and Avis
  • Mark Blecher, senior vice president for marketing at the Hasbro Games division of Hasbro in Longmeadow, Mass.
  • John Staffen, executive creative director of the Hasbro Games agency, the New York office of Arnold Worldwide
  • Blogger and new media consultant B. L. Ochman is mentioned as well, for her efforts advising Arnold in what blogs to buy.

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